Location : Incheon, Korea
Principal use : Airport Duty-free Display Unit
Client : Lotte Shopping, Team Bacha
Proposal : September, 2025
This duty-free display unit is designed as a self-contained purchase funnel: it captures brand attention first with an illuminated header, converts that attention into immediate gift-led pickup through front-facing boxed SKUs, and then supports deeper assortment exploration and upsell via pouches and jars across the mid-level shelves. Its 360° island layout removes approach constraints in high-traffic airport environments, keeping the brand legible from multiple sightlines without excessively blocking adjacent circulation.
