Location : Nonhyeon-dong, Gangnam-gu, Seoul, Korea
Principal use : Fashion store
Build area : 247m²
Client : Masters Corporation
Completed : May, 2022
Sense of Divided Space: The black-and-white striped floor pattern reflects the brand name, “Black & White.” The rhythmic use of diagonal lines naturally guides the viewer’s gaze and creates an elongating effect within the space. This pattern not only divides the area but also provides directional cues, encouraging people to move naturally through the space.
Material Contrast: The use of richly textured wood and marble for horizontal and vertical divisions creates visual variety within the limited space, responding dynamically to the user’s movement.
This spatial concept is designed to enhance the brand identity, making it even more distinct and memorable.
