Location : Nonhyeon-dong, Gangnam-gu, Seoul, Korea
Principal use : Fashion store
Build area : 192m²
Client : Masters International
Completed : June, 2022
ONOFF flagship store is designed as a space that blurs the boundary between the everyday and the extraordinary, allowing customers to experience something special within their daily lives.
Overlapping volumes are arranged with specific functions, inviting users to move through the interstitial spaces. This transition from public to private space immerses visitors, encouraging a deeper engagement with the brand.
