Location : Lotte Department store, Sogong-dong, Joong-gu, Seoul, Korea
Principal use : Eyewear store
Build area : 62m²
Completed : October, 2021
Sensorial exploration and self-reflection.
The design emphasizes curves over straight lines, creating a soft and fluid flow that encourages users to explore the space naturally. The curved walls guide visitors through the space, highlighting both the joy of exploration and the flexibility of the environment. This isolated shopping experience is crafted to detach from the external surroundings, allowing a more immersive engagement with the brand.
