Type : Brand renewal design
Target site : Lotte Mall, Eunpyeong-gu, Seoul, Korea
Principal use : Cafe
Build area : 112.5m²
Client : Lotte Wellfood
Completed : November, 2023
Pastoral space
A ‘pastoral space’ embodies the beauty and tranquility of nature, creating an atmosphere that is peaceful and rustic.
Moving away from the traditional brand focus on milk or cows, we have centered our design around the environment where milk is made and produced. Utilizing natural materials, soft color palettes, and a warm, simple ambiance can contribute to creating new values for the brand.
