Location : Seongsu-dong, Seongdong-gu, Seoul, Korea
Principal use : Bespoke lingerie boutique
Build area : 92.5m²
Completed : June, 2025
“A Sanctuary for the Senses, Sculpted by Curve and Light”
The moment you open the tranquil door and step inside, the complex noise of daily life fades away, and a soft stillness envelops your entire being.
This place, reigning in tranquility, is a space filled not with the language of straight lines, but with the fluid aesthetics of the curve. The organic, dusty pink surfaces flow endlessly from the floor to the walls and ceiling, bestowing a deep sense of coziness, as if being gently cradled within a giant shell.
Within this space where all boundaries have blurred, the visitor can, at last, focus entirely on their own senses.
As you walk along the wave-like walls, your gaze is naturally drawn toward the next vista.
Subtle, indirect lighting casts mysterious shadows, adding depth to the space, while a richly textured wooden counter anchors it with a calm sense of gravity.
Each and every one of these elements is a meticulous stage setting for the most private of experiences: customization.
Along the walls, lingerie on minimalist metal hangers defies gravity, floating serenely like an object d’art.
These are not products for sale, but ‘pieces of inspiration’ for a one-of-a-kind design.
Gazing upon these art-like pieces, the visitor gains the ‘inspiration’ to discover their own unique beauty.
Nestled in the most intimate corner of the space, the fitting room is the heart of this journey.
Within the perfectly secluded space, the textured, deep green fabric becomes a symbol of respect and trust in itself.
It is in this cozy space that the most delicate conversation about one’s own unique body finally begins.
This is not merely a showroom for purchasing something.
It is a place where, within a ‘Sensory Shell’ designed for just one person, a special journey of discovering one’s own inherent beauty unfolds through communion with an expert.
Immersed in the gentle comfort and respect that the space itself offers, the client becomes the protagonist of their own creation, completing a work that is truly one of a kind.
