Location : Lotte Avenuel, Songpa-gu, Seoul, Korea
Principal use : Collaboration Pop-up store
Build area : 16.5m²
Client : Lotte Shopping
Completed : September, 2024
/ Project Visualization – Spatial Environment
The installation serves as a symbolic representation, announcing the launch of an edition wine, resulting from the collaboration between a master of Korean fine art and a renowned Chilean winery.
/ Concept of the Installation – Theme
“Expansion and Magnification”
The visual concept of this project draws inspiration from the artist’s distinctive technique, which is characterized by an “all-over dot painting” approach. We reinterpret this technique through an “enlarged expression,” integrating it into the project’s visualization. Additionally, we visualize the terroir of Don Melchor through the theme of “expanded expression,” symbolizing and conveying the essence of the Don Melchor brand.
